LEFT ANGLE

Within the past two years, communication agencies investment in video increased by 25%. The impact of video depends on its visual quality and fitness to the viewer. Cost of video creation increases exponentially as quality increases. 50% of agencies say that quality is the main obstacle to better reach-out to their audiences.

Left Angle develops AutoGraph, a motion-graphics design software. Its core advantage over similar technologies is a smart compiler able to optimize the workflow of graphics requested by the user, allowing the technology to scale-up linearly with respect to the size and amount of graphics to display.

AutoGraph main value proposition is centered on enhancing creativity of the user and their profitability. Its key features include:

• 2x faster interaction, real-time computations, better iteration of intermediate work with the final client
• Automation: A lot less repetitive work means less human errors
• Integration of a full pipeline of graphics creation (3D and 2D) allowing for sustainable budgets and better productivity

Left Angle is incorporated since late 2019 and had a seed round of investment in March 2020 by a US investor and backed by Bpifrance. It’s product is planned to be released on the market in July 2021. A distribution agreement was closed with a key US company.

Professional motion-graphics designers deal with multiple softwares to produce content. A lot of time is wasted on softwares not performing correctly, not able to easily integrate 3D content with 2D content and overall a very fragile content creation workflow, leading in uncertain estimates of creation time. Another segment, digital agencies, look for already pre-made templates they want to personalize in order to offer targeted communications. This segment is tightly connected between content creation and “big data” where communications need to be constantly updated with newly acquired data.