ODONATECH
Coaching technologies for private investors
Benefits
- We help financial establishments to coach their investor clients using our behavioural science and artificial intelligence technologies
Key words
- Fintech
- Behavioural finance profiling
- Coaching
- Gamification
Intellectual Property
- 1 knowhow
Laboratory
- IREGE
Institution
- USMB
Linksium Continuum
- Incubation
- Acceleration
Results
- Incorporated startups
Context
The evaluation of the balance between risk and return on a financial investment is the cornerstone of investment advice (savings advice). It is a regulatory obligation throughout the world. This key stage of advice is called investor profiling. This should be an excellent medium to help advisers coach their clients. It is currently a major constraint for all financial establishments. The evaluation is carried out using totally unsuitable questionnaires. This is an enormous administrative workload, resulting in a bad client experience, and above all this makes it impossible to identify the most important aspect: the emotional dimension of risk sensitivity.
Technology
Odonatech is a fintech. We are developing a suite of gamified applications. Our algorithms use behavioural finance and artificial intelligence techniques. Behavioural finance is a recent science, a combination of finance and psychology. Our technologies use techniques developed by two recent Nobel prize winners: Kahneman’s Prospect theory (Nobel 2002) and Thaler’s Nudge theory (Nobel 2017)
Advantages
- Improvement of client experience client through gamification
- Understanding of investors’ risk sensitivity
- Better advice with Artificial Intelligence
State of progress
We have formed a 5-person team. We have developed a technical proof of concept and a mock-up of the software. We have concluded an initial co-development agreement with a large French banking group.
Applications
We are developing gamified applications that use Behavioural Finance and Artificial Intelligence algorithms. They enable financial advisors to become coaches for their clients: diagnosis/profiling, analysis and personalised advice.
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